TV adverts, to be screened worldwide, recorded in Cannes.
We would never divulge who has recorded here, but we can express our admiration for the incredible quality of the productions (camera, script, presentation). I refer to world class, and soon to be screened, global product advertising for TV.
Cannes Lions, the International Festival of Creativity, is in town.
AND most noteworthy of all – THE voice talents, who are so well chosen, to be the voices for the videos.
This week, a very well known actress was asked to record here. How can I summarise the recording? She nailed it. She made EVERY WORD COUNT. “Simply”! into the studio, just out of a taxi, record, done.
We then send the voice recording file direct to the USA. Producers and Artistic Directors were also present. The way they have created a production where the voice dovetails so well with the movements on the video is superb.
I am sure many of you have seen a gesture, a movement of someone, perhaps in a restaurant or just walking in the street talking to friends. And that gesture is perfect. BUT capturing that in a video (or still) studio – hey that is so, so, hard. Well these guys do just that. Well done – priceless.
I have been fortunate to meet great musicians when in studios at the BBC and they too, did just ONE take – everyone was spellbound, it is done.
For me it is interesting to watch replays of the top candidates in TV talent shows. These talented people, you can almost be guaranteed, when they have completed their performance…. the audience are on their feet, and the talent is looking genuinely staggered!… BUT they do not know how good they are.
So to those who have visited – an honour to meet you. Thank you, and wishing you continued huge success.
Cannes viewed from Théoule sur mer.